We are the champions…. of the cakes & biscuits category at The Grocer New Product & Packaging Awards.

Our Vanilla Celebration cake picked up ‘Champion’ status at the award show yesterday and we couldn’t be more proud. The judges were unanimous in their praise for its taste, texture and price point – while also loving the brand story. As one judge summed up: “It delivers on the classic cake flavour. Fantastic!”

To be in such a prestigious award, up against major brands was in itself, an honour but to WIN… wow!